COLLECTION 4: CAMPAIGN INSPIRATION
When designing a new collection, there are a tremendous number of factors to consider, from silhouettes and textiles, to storytelling and models; all of which are informed by the collection's inspiration. The same may be said of a collection's photography and marketing campaign. Below, Frances Bleviss, discusses the inspiration behind Collection 4, along with the fine art references.
Inspired by travels to Morocco, Algeria and Spain with their exotic locales, Henri Matisse painted numerous Odalisques in the 1920s. The Odalisques, traditionally depicted women with little power over their own fates, whether concubine, prostitute or harem slave. What they suggested though, was “a life of luxury and indolence.” (nortonsimon.org)
Interestingly, Matisse’s Odalisques were painted primarily in his studio of one of his favourite models, and involved a mixture of “fantasy and invention” (nortonsimon.org). These nudes appear in rooms decorated with sumptuous and colourful fabrics that almost draw one’s attention away from the model herself, who wears diaphanous fabrics, so we cannot forget they are “nude”. Their figures are voluptuous with breasts, bellies and hips that command our admiring gazes. Ultimately, Matisse apparently said he depended on his models, whose postures he chose for best effect.
The LISA AVIVA Autumn/Winter 2019/20 Collection, inspired by the beauty and mystery of Matisse’s Odalisques, speaks to contemporary women. Today’s woman models a power and self-confidence unknown to, and virtually impossible for Matisse’s Odalisques. Worn by active and sophisticated women committed to sustainable and luxurious fabrics, The LISA AVIVA Collection travels anywhere and everywhere with elegance and style.
Frances Bleviss, Regional Director, Eastern Canada, National Docent Symposium Council